Today on my weekly Wednesday (at 2:00 PM EST) Live Jobsticker’s Jobseeker Resource Show on LinkedIn, I cover the 3 types of cover letters in a sea of options available to #jobseekers.
The 3️⃣ types I discuss are:
✅ Job Target Cover Letter –
➡️ Introductory letter that sets up your resume
➡️ Introduces you to the employer
➡️ Tells them what you are applying for
➡️ Value you offer and your USP
➡️ Demonstrates an understanding of the position and why you’re are a good fit
➡️ Can mention a COVID layoff
✅ Disruptive Cover Letter –
➡️ How do you emotionally connect with their brand
➡️ Tell them your first time you used their product/service
➡️ Share a personal story that connects with them
➡️ Help them understand what life experience has made you feel like part of their tribe
✅ Pain Cover Letter –
➡️ Diagnose a potential employer problem and explain to them how you’re going to alleviate their pain
➡️ How will you know what your hiring manager’s biggest problem is
➡️ Think about what your possible future boss is up against in his or her job
➡️ If the organization is growing fast, they need help keeping up
➡️ If the organization is large, it may be slow to react to market changes
➡️ Every organization has pain! Identify it and let the potential boss know how you will help ease the pain
❇️ Goal? Try to draw them in and create an emotional reaction, which can convert into a connection. Now you’ll get the request for an interview.
👉 Drop a comment here on your thoughts about cover letter👇
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We also host a weekly live show every Wednesday at 2:00 PM EST on LinkedIn! The agenda over on LinkedIn:
15 mins: A new topic each week regarding the latest job hunting tips, tricks, and secrets from a former recruiter and hiring manager.
15 mins: Ask Me Anything Q&A
Who Am I? I’m the President of MJW Careers, as well as Chief Resume Writer and Career Consultant, and each week you will learn the latest job hunting tips, tricks, and secrets from a former recruiter and hiring manager.
Also, make sure to check out our weekly LinkedIn Event where I will host a live 30-minute show.
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