#32 (Get Your LinkedIn Bangin’!)

๐—ก๐—˜๐—ช ๐—ง๐—œ๐—ž ๐—ง๐—ข๐—ž: ๐—š๐—ฒ๐˜ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—Ÿ๐—ถ๐—ป๐—ธ๐—ฒ๐—ฑ๐—œ๐—ป ๐—•๐—ฎ๐—ป๐—ด๐—ถ๐—ป’

First and foremost, it’s imperative to maximize your profile visibility by filling out as many key categories as possible. And make sure to auto-populate as many places as you can so you can help out with the algorithm. LinkedIn’s all about the ever-changing algorithm.

Next, you need a solid header that speaks to what value you offer for the profile visitor. Not your latest and greatest achievement. Not your beliefs. This is for proof. This is the main advertising real estate on your comments since everyone sees your header. This is meant to lure people over to your profile to dig deeper into who you are. This is so they can get to the About section, which is your summary. Mine is:ย  Helping Job Seekers Reduce Time-to-Interview Days, Find Their Next Job Up To 20% Faster & With A Pay Increase of $10K on Average at the New Job Jobstickers.com Blog Writer

Since the Summary is the first section that a hiring manager sees, you want it to make the most positive impression possible. This is a major part of your messaging! WOW them! I have a few comments that will help you make yours even better. The Summary should be made up of 3-5 sentences (written in one paragraph) that capture the best of what you have to offer an employer. Consider it your โ€œelevator pitch,โ€ or what you would say if you had 30 seconds to sell yourself for a job. Hereโ€™s how I would break down:

Sentence 1 (Who You Are): Overview statement including years of experience and career focus.

Sentence 2-3 (What You Can Achieve): Results you can accomplish for a company.

Sentence 4-5 (How You Can Achieve It): Your unique skill sets or areas of expertise.

Make sure you follow the rules of a tightly written, well summarized, brevity is key resume with quantifiers and strong action verbs. Itโ€™s important to stand out amongst the ocean of competition.

Finally, you need a professional, competent, likable and influential photo. I suggest running some different options into photofeeler.com to see how you rate. Also, have a blank background and take it from the chest to the top of your head.

Do not get cute. This is a professional networking site for professionals. Serve a purpose and help others by offering insights, advice and value offerings so others can succeed. And engage on LinkedIn with others by commenting and conducting conversations. LinkedIn loves “dwell time” and by engaging with others, you’ll be hanging around longer. Also, as far as content posts, slideshares are super popular for the same reason.

Boiling it down, the LinkedIn needs to be logical first and foremost. If the visitor is wrinkling their forehead, you’ve lost the initial battle.

Use role/industry research as a way to spot relevant keywords (for the skills and summary sections), role responsibilities (for the experience section), and important transferable contributions (for the accomplishments portion of your summary) for inclusion on your profile.

Next, make sure it has optimized keywords, a summary that preaches your USP and value, and quantifiable content (even if there are no metrics, but metrics are preferred). Think experience content as 3 buckets: relatable/transferrable, data-driven KPIs and unique wins such as awards, speeches or media appearances.

The key to standing out among the competition is to ensure you set the tone in the first top half of the profile with what you offer, any key skills that speak to your abilities to transition into those new roles seamlessly, and any transferable skills and accomplishments that directly relate to this new role.

How can you be the Tylenol to the hiring team’s pains, and how can you make their lives easier? Convey this in as little verbiage as possible.

For jobseekers, use it for networking into a targeted role.

@mjwcareers

First and foremost, it’s imperative to maximize your profile visibility by filling out as many key categories as possible. And make sure to auto-populate as many places as you can so you can help out with the algorithm. LinkedIn’s all about the ever-changing algorithm. Next, you need a solid header that speaks to what value you offer for the profile visitor. Not your latest and greatest achievement. Not your beliefs. This is for proof. This is the main advertising real estate on your comments since everyone sees your header. This is meant to lure people over to your profile to dig deeper into who you are. This is so they can get to the About section, which is your summary. Mine is:ย  Helping Job Seekers Reduce Time-to-Interview Days, Find Their Next Job Up To 20% Faster & With A Pay Increase of $10K on Average at the New Job Jobstickers.com Blog Writer Since the Summary is the first section that a hiring manager sees, you want it to make the most positive impression possible. This is a major part of your messaging! WOW them! I have a few comments that will help you make yours even better. The Summary should be made up of 3-5 sentences (written in one paragraph) that capture the best of what you have to offer an employer. Consider it your โ€œelevator pitch,โ€ or what you would say if you had 30 seconds to sell yourself for a job. Hereโ€™s how I would break down: Sentence 1 (Who You Are): Overview statement including years of experience and career focus. Sentence 2-3 (What You Can Achieve): Results you can accomplish for a company. Sentence 4-5 (How You Can Achieve It): Your unique skill sets or areas of expertise. Make sure you follow the rules of a tightly written, well summarized, brevity is key resume with quantifiers and strong action verbs. Itโ€™s important to stand out amongst the ocean of competition. Finally, you need a professional, competent, likable and influential photo. I suggest running some different options into photofeeler.com to see how you rate. Also, have a blank background and take it from the chest to the top of your head. Do not get cute. This is a professional networking site for professionals. LinkedInTips ProfileOptimization

โ™ฌ original sound – Matthew Warzel, CPRW – Matthew Warzel, CPRW

#LinkedInTips #ProfileOptimization #LinkedInStrategy #ProfessionalNetworking #LinkedInProfile #CareerAdvice #JobSearch #PersonalBranding #NetworkingTips #ResumeTips #JobSeekers #LinkedInMarketing #OnlineNetworking #ProfessionalDevelopment

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