Backdoor Job Hunting Tip: Build a Brand

𝗕𝗮𝗰𝗸𝗱𝗼𝗼𝗿 𝗝𝗼𝗯 𝗛𝘂𝗻𝘁𝗶𝗻𝗴 𝗧𝗶𝗽: 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗕𝗿𝗮𝗻𝗱

You might not think about it, but your personal brand is already forming.

What do people see when they Google you? Do they see the resume you put together? The cover letter you wrote? Or do they see all of the other information out there about you, like your social media profiles and what people say about you online?

The answer is probably some combination of all three. But if you’re looking to get hired by a company that aligns with your values, it’s important to make sure that your brand is clear and aligned with those values.

A personal brand is what will set you apart from the competition. Your personal brand is, according to a study by Northeastern University, “who you are, what you stand for, the values you embrace, and the way in which you express those values.” Employers want to avoid hiring people who can become potential liabilities and those who contradict the very core values or overall mission that the company stands for.

For example, let’s say a company has a core value of “being honest at all times.” If you have a history of lying or being dishonest with employers, that could be a red flag for them—even if it had nothing to do with the job position (for example: if an employer found out that you lied about having previous work experience).

Or let’s say another company has a core value of “being respectful of others.” If their employees start making fun of customers on social media or in person, it could affect how customers feel about their brand. It could even affect how other employees feel about working at that company.

Also, social media is a great place to show off your personality, but it’s also a place where you can use your skills to get noticed.

You probably have a LinkedIn profile and maybe even a Twitter account. But have you ever considered the value of adding videos to your social media portfolio?

Adding videos to your LinkedIn feed can help you stand out from the crowd, as well as give you a better chance at landing job interviews.

If you’re looking for a job, consider creating a YouTube series or writing a blog. The more ways you can demonstrate that you know what you’re talking about (and that you’re fun), the better.

According to an article on The Muse, “Videos are an excellent way to show off your skills and expertise.” The article goes on to explain that users who post videos on their profiles are more likely to get hired than those who don’t. This is because recruiters use video clips as part of their screening process and they want to see how you communicate with others in real-time.

To get started, all you need is a smartphone or tablet with a camera and a free copy of iMovie or another video editing app (such as Final Cut Pro). Once you’ve recorded something, simply post it onto your profile page for everyone in your network (and beyond) to see!

Even if you don’t think of yourself as an artist, there are plenty of free tools that will help you create graphics and photos. Try something new: share graphics/photos in your LinkedIn feed that reinforce who you are as a professional. Use these images as branding tools to showcase your expertise, character, and professional beliefs. You can create simple graphics using free tools like Canva.

For example, if one of the skills listed on your resume is leadership, then create an image that showcases one of your favorite leadership quotes. These images will stand out in the feed and get noticed by your network!

My particular playground, LinkedIn, is a great place to build your personal brand, but it can also be a black hole that sucks up all the time and energy you have to spend on your personal brand.

But if you stay consistent with your posting schedule, you’ll see the results of your efforts pay off in no time. Here are some tips for creating a content calendar for yourself:

1. First, figure out how often you want to post. The more often you post, the more likely it is for people to see what you’re sharing—but also the more likely it is for people to tune out and ignore your content altogether.

2. Next, decide what kind of content will work best for your audience. Are there certain types of posts that always get likes? Are there types of posts that people never engage with? Knowing what motivates your audience will help guide you when it comes time to share something new!

3. Thirdly… make sure everything looks good! You don’t want someone who reads through all three points above only to find out that they’ve wasted their time because they didn’t like (or even notice) what was being shared!

Do you ever get the feeling that you’re talking to yourself?

It’s happened to me. And I know it’s happened to you, too. You look at your LinkedIn feed and wonder, “Why is everyone else doing so well?” Or maybe you feel like no one is listening, despite all the content you’re sharing.

So how do you make sure people actually see what you’re posting? How do you make sure they actually notice it?

I have an answer for that: consistency.

That’s right—the secret to branding on LinkedIn is consistency. It’s not about making your posts flashy or clever or even about being original; it’s about making sure people see them over and over again, so they can’t help but notice that they’re there and take a look at what else you have to offer.

Stay creative, stay hungry, stay consistent, job seekers.

What type of workaround tactics do you utilize to find or exploit opportunities at your targeted company?👇

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