How to Write a Sales-targeted Resume

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Writing a Sales-targeted Resume

If you enjoy maximizing business profits by identifying and approaching potential customers, networking, promoting products, and closing deals, a career in sales is the way to go. And because selling is what you do, there’s nothing wrong with tooting your own horn by showcasing your confidence and sales abilities in your resume. Follow these tips to “sell” yourself the right way when you’re up for a new sales position.

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Pitch Yourself in the Career Objective

Not everyone includes a career objective in his or her resume, but those seeking a career in sales definitely should! This is a tactical way to make your own personal sales pitch and showcase your abilities right from the start: a short, persuasive summary of key skills you can offer an employer. Make sure your objective is also tailored to the job you’re applying for, including keywords from the employer’s description.

Highlight Achievements Immediately

According to the Bureau of Labor Statistics, managerial jobs in sales are projected to increase by 7% (28,900 jobs) from 2016 through 2026. Although that means more job opportunities in this industry, there’s also more competition to consider! To stand out, highlight a couple of your greatest achievements at the top of your resume or in another obvious place where they won’t easily be overlooked. This ensures that potential employers see your successes quickly, before even diving into the history section of your resume, and it’s a great way to make a positive first impression. 

List Your Skills, Training and Certifications

If you have any sales training or certifications, include them! Many companies want their employees to know a certain sales approach, and if you already have the training, it’s a point towards your future employment. When you list your skills, write them in the language of the job recruiter. Some common skills to include are:

  • Self-motivation
  • Organization
  • Written and verbal communication
  • Time management
  • Attention to detail
  • Product knowledge
  • Client attainment and retention
  • Goal setting and forecasting
  • Closing sales

Emphasize Results

To support your skills and abilities, include a section on your resume with examples of your achievements, where they took place, and numerical results. Be as specific as possible and measure your results with to-the-point stats and facts. For instance, you should let potential employers know if you produced a certain amount of revenue in annual sales, or met or exceeded all quotas. When you showcase results, recruiters see that you’re a talented salesperson and will most likely follow up with a request for an interview.

Ready to craft a powerful sales-targeted resume? Contact our writing experts to get started.