How to Write a Convincing Cold Email

๐–ง๐—ˆ๐— ๐—๐—ˆ ๐–ถ๐—‹๐—‚๐—๐–พ ๐–บ ๐–ข๐—ˆ๐—‡๐—๐—‚๐—‡๐–ผ๐—‚๐—‡๐—€ ๐–ข๐—ˆ๐—…๐–ฝ ๐–ค๐—†๐–บ๐—‚๐—…

So I got a notification on LinkedIn that someone tagged me. I came to find out that it was a super nice and sweet post by an unknown connection. I had actually cold messaged him to see if he may need career transition solutions. Check out what he posted:

Trigger Warning: Positivity? (Lol.)

Okay, so for today’s lesson on proper CRM etiquette, let’s do an example about WHAT TO DO.

I might get in trouble because I didn’t clearance on this post, sorry Matt Warzel, CPRW, CIR , but Matt did an excellent job crafting his email cold intro.

He was:

๐Ÿ‘‰ Compassionate
๐Ÿ‘‰ Unpretentious
๐Ÿ‘‰ Empathetic

Take notice my LinkedIn Biz Dev and Sales folx. This is how you do outreach. Kudos to you Mr. Warzel.

Spoiler: I did respond to this email based mainly on how it was crafted.

Check out his original post:

Writing a convincing cold sales email can be challenging, but there are a few key things you can do to improve your chances of success. Here are some tips to consider:

  1. Start with a strong subject line: Your subject line should be clear, concise, and compelling, and should grab the reader’s attention right away.
  2. Personalize your email: Instead of using a generic greeting, try to personalize your email by using the recipient’s name and referencing something specific about their business or interests.
  3. Clearly state the value proposition: In the first few lines of your email, clearly explain how your product or service can solve a problem or meet a need that the recipient has.
  4. Use social proof: If you have any customer testimonials or case studies, consider including them in your email to help build credibility and demonstrate the value of your offering.
  5. Keep it brief: No one wants to read a long, rambling email, so try to keep your message as concise as possible. Stick to the most important points and use bullet points or lists to break up the text and make it easier to read.
  6. Include a call to action: At the end of your email, make it clear what you want the recipient to do next. Whether it’s scheduling a call or visiting your website, be sure to give them a specific next step.
  7. Follow up: If you don’t hear back from the recipient after your initial email, consider sending a follow-up message to keep the conversation going.

By following these tips, you can craft a cold sales email that is compelling, persuasive, and more likely to result in a positive response from the recipient.

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๐Ÿ’ฐ ๐—œ๐˜’๐˜€ ๐˜๐—ต๐—ฒ ๐—ต๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜† ๐˜€๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป, ๐—ฎ๐—ป๐—ฑ ๐—œ’๐˜ƒ๐—ฒ ๐—š๐—ผ๐˜ ๐Ÿฎ๐Ÿฌ% ๐—ข๐—ณ๐—ณ ๐—”๐—น๐—น ๐— ๐—๐—ช ๐—–๐—ฎ๐—ฟ๐—ฒ๐—ฒ๐—ฟ๐˜€’ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ ๐Ÿ’ฐ

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