Job Opening: Calling All Swifties – Saving the News or Sacrificing Journalism?

💲💃𝙹𝙾𝙱 𝙾𝙿𝙴𝙽𝙸𝙽𝙶: 𝙲𝚊𝚕𝚕𝚒𝚗𝚐 𝙰𝚕𝚕 𝚂𝚠𝚒𝚏𝚝𝚒𝚎𝚜! 🎶💲

Saving the News or Sacrificing Journalism?

Welp, they did it. Gannett Co. decided that it’s time to treat the throngs to more Tay-Tay. 🎤📸

Now some people might argue that this is not the best use of a reporter’s time. After all, there are many other important stories that could be covered instead of this one. However, there are also those who would argue that this is a necessary evil in order to keep the newspaper industry alive. 📰💼

Taylor Swift = eyeballs. 👁️

The newspaper industry is facing a number of challenges, including the decline of print readership and the rise of digital media. In order to survive, newspapers need to find new ways to attract readers and generate revenue. One way to do this is to focus on stories that are of interest to the local community. These stories can help to build a sense of community and loyalty among readers, which can lead to increased subscriptions and advertising revenue. 📈💰

Of course, there is no guarantee that this particular story will be successful. But it is a risk that Gannett is willing to take in order to try to save its newspaper business. 🎲🗞️

Here are some key takeaways from the job posting:
🖊️ The job is focused solely on covering one artist, Taylor Swift, her tours, concerts, albums, fanbase, cultural impact, etc. This level of narrow focus is unusual for a reporter role. 🎶👥

🖊️ While Swift undoubtedly has a huge, loyal following, basing an entire reporting role around one celebrity seems like it limits the potential news/story coverage and doesn’t make the best use of a reporter’s skills/time. 🤨⏰

🖊️ However, the thinking is probably that anything related to Swift will draw in a lot of clicks/reads which the struggling news industry needs. Covering one mega-popular celebrity is a way to potentially boost engagement and audience. 🖱️📊

🖊️ The challenge is maintaining journalistic integrity and balance when the entire job revolves around one subject. There’s a risk of coverage becoming more like promotion/PR rather than objective news reporting. 📢🧐

🖊️ For a digital-first newsroom, the metrics-driven approach makes sense but narrow specializations don’t align with the traditional role of a well-rounded reporter. 📊📰

🖊️ In the long run, it may not be sustainable journalism but could be a short-term audience bait for a brand trying to evolve digitally. 🔄💻

🖊️ The job requirements are also very specific which may limit the potential candidate pool for what’s normally a broad role. 📋🤷‍♂️

So in summary – questionable use of a reporter but possibly a savvy audience/traffic play for publications in dire need of eyeballs. Raises issues around journalism vs promotional content. 🤔📢 #MediaDilemma

#TaylorSwift #NewsIndustry #Journalism #DigitalMedia #AudienceEngagement

See the ad and throw your hat in the ring here: https://us231.dayforcehcm.com/CandidatePortal/en-US/gannett/Posting/View/63544