Layoffs are making LinkedIn the new hot social network…

๐™‡๐™–๐™ฎ๐™ค๐™›๐™›๐™จ ๐™–๐™ง๐™š ๐™ข๐™–๐™ ๐™ž๐™ฃ๐™œ ๐™‡๐™ž๐™ฃ๐™ ๐™š๐™™๐™„๐™ฃ ๐™ฉ๐™๐™š ๐™ฃ๐™š๐™ฌ ๐™๐™ค๐™ฉ ๐™จ๐™ค๐™˜๐™ž๐™–๐™ก ๐™ฃ๐™š๐™ฉ๐™ฌ๐™ค๐™ง๐™ 

The lead, which summarizes the article nicely, reads as follows: Vulnerability is having a moment on the platform as mass layoffs hit the tech industry.

Web analytics firm SimilarWeb found that monthly traffic to LinkedIn grew more than 60 percent from January 2020 to January 2023, and from December 2022 to January it went up 17 percent. LinkedIn saw record user engagement last quarter, and a 10 percent increase in revenue year over year. As of early February, 18.6 million people have added an โ€œopen to workโ€ green photo frame to their LinkedIn profile photos, up from 6 million in February last year (users first got the option in 2020), according to LinkedIn.

โ€œIt was an unwritten assumption before that job-seeking has to be as private as possible,โ€ said Rohan Rajiv, director of product management for careers at LinkedIn, reflecting on the mood at the beginning of the pandemic in 2020 when a wave of Covid-related layoffs hit a number of industries. โ€œI think what has changed is that this has become more the norm now. There is a complete destigmatization.โ€

The key topics covered:

๐Ÿ‘‰ A former account executive at a tech startup’s layoff posting adventure is broken down

๐Ÿ‘‰ Why people want to talk about being laid off on LinkedIn

๐Ÿ‘‰ Not everyone wants to be professionally vulnerable on LinkedIn

My take, overall, is that layoffs can create a sense of uncertainty in the job market, which can lead to increased activity on LinkedIn as individuals and companies seek to connect with new opportunities and talent. Layoffs can make LinkedIn more active because of the job seeker’s intentions, increased research, training and development, expanded networking opportunities, community support, and purely as a way to achieve some talent acquisition sourcing gains.

Job seekers: When companies lay off employees, many of those individuals will start searching for new job opportunities. LinkedIn is a platform specifically designed for professional networking and job searching, so it is a natural place for these individuals to turn. This influx of job seekers can lead to increased activity on the platform.

Networking: When layoffs occur, individuals may start reaching out to their professional contacts for assistance with job searching. LinkedIn is a great platform for networking and making new connections, so it can become a hub for these types of interactions.

Talent acquisition: Companies that are still hiring despite layoffs may use LinkedIn to find new talent. This can result in an increase in job postings and recruitment activity on the platform.

Industry insights: Layoffs can provide insights into the state of different industries and companies. People may turn to LinkedIn to read and share information about layoffs in their field or to gain insight into which companies are still hiring or growing.

Training and development: Some individuals who have been laid off may take the opportunity to learn new skills or pursue additional training to make themselves more competitive in the job market. LinkedIn Learning, the platform’s online education arm, offers a variety of courses and training programs that can help individuals develop new skills and competencies.

Community support: When layoffs occur, it can be a difficult and stressful time for those impacted. LinkedIn can serve as a platform for individuals to connect with others who have been through similar experiences and find support and encouragement.

I also attached a photo of one of my newest SAG acting headshots. I was impacted by a layoff before (you can view the story here and here). This impact made me recalibrate my ambitions, needs, wants, and value offerings so I could re-position myself towards the “new me” and find the success I was looking for in both my work as a recruiter/career coach/resume writer, and actor/producer/writer.

Laid off? Quitting? Whatever your why is, I can help with the transition.

I will get clients who come to me on two ends of the spectrum and everywhere in between. They may need a quick fix-up of their resumes (I call it the “Word processing” marketing solution), and then the folks needing hands-on help to not only identify their true calling but to also navigate their job hunt each week. I can assist all of them and everyone in between, just reach out and let’s chat!

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