𝗜𝗡𝗧. 𝗝𝘂𝘀𝘁 𝗕𝗼𝗿𝗻’𝘀 𝗛𝗲𝗮𝗱𝗾𝘂𝗮𝗿𝘁𝗲𝗿𝘀 – 𝗦𝗮𝗺 𝗕𝗼𝗿𝗻’𝘀 𝗢𝗳𝗳𝗶𝗰𝗲 – 𝗗𝗮𝘆 – 𝗕𝗲𝘁𝗵𝗹𝗲𝗵𝗲𝗺, 𝗣𝗔 (𝟭𝟵𝟱𝟯)
The DIRECTOR OF MERGERS & ACQUISITIONS rushes into SAM BORN’s office.
M&A DIRECTOR – “Sir, I still don’t think we should acquire the Rodda Candy Company.”
BORN – “And why not?”
M&A DIRECTOR – “Purely a business standpoint. I doubt any customer will want to buy the marshmallow chicks that come with their product line.”
BORN – “Peeps.”
M&A DIRECTOR – “Sir?”
BORN – “We’ll call them peeps. A holiday-specific candy.”
M&A DIRECTOR – “I still don’t–”
BORN – “That’ll be all.”
With the rollout of Peeps, Born grew his business into the single largest marshmallow candy manufacturer in the world.
He also had the vision to replace the painstaking process of hand-forming the chicks with an automated process.
👉 This is how you think as a disrupter.
👉 This is how you build a brand for the long run.
👉 This is how you reinvent the way we see packaged marshmallows.
🐥 Born knew that by investing in automation and product line expansion, he could continue to grow and never remain stagnant.
Are you feeling stagnant in your career? Have you hit a ceiling?
👉 Chime in over here and let me know your thoughts!