𝗘𝗫𝗧. 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 – 𝗦𝗼𝗸𝗼𝗹𝗻𝗶𝗸𝗶 𝗣𝗮𝗿𝗸 – 𝗠𝗼𝘀𝗰𝗼𝘄 (𝗦𝘂𝗺𝗺𝗲𝗿 𝟭𝟵𝟱𝟵)
Soviet leader, NIKITA KHRUSHCHEV, tours an American home kitchen exhibition with US VP, RICHARD NIXON. A Pepsi VP, DONALD KENDALL, stands nearby holding a glass of Pepsi.
KENDALL – “Mr. Khrushchev, please try our American Pepsi cola product.”
Khrushchev sips the drink and smiles.
KHRUSHCHEV – “Let’s put this into the USSR, I give your country our Stolichnaya vodka.”
𝗙𝗟𝗔𝗦𝗛 𝗙𝗢𝗪𝗔𝗥𝗗 – 𝗜𝗡𝗧. 𝗥𝘂𝘀𝘀𝗶𝗮𝗻 𝗪𝗮𝗿 𝗥𝗼𝗼𝗺 – 𝟭𝟵𝟴𝟵
MIKHAIL GORBACHEV, Russia’s leader, is on the phone with CRAIG WEATHERUP, Pepsi’s CEO.
GORBACHEV – “I will give you 20 Soviet ships for $3B worth of your Pepsi concentrate.”
WEATHERUP – “Deal.”
𝗜𝗡𝗧. 𝗣𝗲𝗽𝘀𝗶 𝗢𝗳𝗳𝗶𝗰𝗲
Weatherup hangs up and says to himself.
WEATHERUP – “I just became the owner of the world’s 6th largest military.”
He shouts to his admin.
WEATHERUP – “Get Norway and Sweden on the phone! I just disarmed the Soviets faster than Bush!”
By the 1980’s Pepsi was selling over a billion servings per year in the USSR, even featuring Russian ads with Michael Jackson.
🥤And, fortunately for Coca-Cola, Pepsi did not escalate the Cola Wars with their newfound firepower! 💣
👉 Chime in over here and let me know your thoughts about corporate American bartering warships.