𝗘𝗫𝗧. 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 – 𝗦𝗼𝗸𝗼𝗹𝗻𝗶𝗸𝗶 𝗣𝗮𝗿𝗸 – 𝗠𝗼𝘀𝗰𝗼𝘄 (𝗦𝘂𝗺𝗺𝗲𝗿 𝟭𝟵𝟱𝟵)

𝗘𝗫𝗧. 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 – 𝗦𝗼𝗸𝗼𝗹𝗻𝗶𝗸𝗶 𝗣𝗮𝗿𝗸 – 𝗠𝗼𝘀𝗰𝗼𝘄 (𝗦𝘂𝗺𝗺𝗲𝗿 𝟭𝟵𝟱𝟵)

Soviet leader, NIKITA KHRUSHCHEV, tours an American home kitchen exhibition with US VP, RICHARD NIXON. A Pepsi VP, DONALD KENDALL, stands nearby holding a glass of Pepsi.

KENDALL – “Mr. Khrushchev, please try our American Pepsi cola product.”

Khrushchev sips the drink and smiles.

KHRUSHCHEV – “Let’s put this into the USSR, I give your country our Stolichnaya vodka.”

Everyone nods.

𝗙𝗟𝗔𝗦𝗛 𝗙𝗢𝗪𝗔𝗥𝗗 – 𝗜𝗡𝗧. 𝗥𝘂𝘀𝘀𝗶𝗮𝗻 𝗪𝗮𝗿 𝗥𝗼𝗼𝗺 – 𝟭𝟵𝟴𝟵

MIKHAIL GORBACHEV, Russia’s leader, is on the phone with CRAIG WEATHERUP, Pepsi’s CEO.

GORBACHEV – “I will give you 20 Soviet ships for $3B worth of your Pepsi concentrate.”

WEATHERUP – “Deal.”

𝗜𝗡𝗧. 𝗣𝗲𝗽𝘀𝗶 𝗢𝗳𝗳𝗶𝗰𝗲

Weatherup hangs up and says to himself.

WEATHERUP – “I just became the owner of the world’s 6th largest military.”

He shouts to his admin.

WEATHERUP – “Get Norway and Sweden on the phone! I just disarmed the Soviets faster than Bush!”

By the 1980’s Pepsi was selling over a billion servings per year in the USSR, even featuring Russian ads with Michael Jackson.

🥤And, fortunately for Coca-Cola, Pepsi did not escalate the Cola Wars with their newfound firepower! 💣