๐๐ซ๐ง. ๐๐บ๐ฒ๐ฟ๐ถ๐ฐ๐ฎ๐ป ๐ก๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ ๐ต๐ถ๐ฏ๐ถ๐๐ถ๐ผ๐ป – ๐ฆ๐ผ๐ธ๐ผ๐น๐ป๐ถ๐ธ๐ถ ๐ฃ๐ฎ๐ฟ๐ธ – ๐ ๐ผ๐๐ฐ๐ผ๐ (๐ฆ๐๐บ๐บ๐ฒ๐ฟ ๐ญ๐ต๐ฑ๐ต)
Soviet leader, NIKITA KHRUSHCHEV, tours an American home kitchen exhibition with US VP, RICHARD NIXON. A Pepsi VP, DONALD KENDALL, stands nearby holding a glass of Pepsi.
KENDALL – “Mr. Khrushchev, please try our American Pepsi cola product.”
Khrushchev sips the drink and smiles.
KHRUSHCHEV – “Let’s put this into the USSR, I give your country our Stolichnaya vodka.”
Everyone nods.
๐๐๐๐ฆ๐ ๐๐ข๐ช๐๐ฅ๐ – ๐๐ก๐ง. ๐ฅ๐๐๐๐ถ๐ฎ๐ป ๐ช๐ฎ๐ฟ ๐ฅ๐ผ๐ผ๐บ – ๐ญ๐ต๐ด๐ต
MIKHAIL GORBACHEV, Russia’s leader, is on the phone with CRAIG WEATHERUP, Pepsi’s CEO.
GORBACHEV – “I will give you 20 Soviet ships for $3B worth of your Pepsi concentrate.”
WEATHERUP – “Deal.”
๐๐ก๐ง. ๐ฃ๐ฒ๐ฝ๐๐ถ ๐ข๐ณ๐ณ๐ถ๐ฐ๐ฒ
Weatherup hangs up and says to himself.
WEATHERUP – “I just became the owner of the world’s 6th largest military.”
He shouts to his admin.
WEATHERUP – “Get Norway and Sweden on the phone! I just disarmed the Soviets faster than Bush!”
By the 1980’s Pepsi was selling over a billion servings per year in the USSR, even featuring Russian ads with Michael Jackson.
๐ฅคAnd, fortunately for Coca-Cola, Pepsi did not escalate the Cola Wars with their newfound firepower! ๐ฃ
๐ Chime in over here and let me know your thoughts about corporate American bartering warships.
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