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In my experience working with professionals in the U.S. and Canada, many do use platforms like Freelancer, Upwork, and Fiverr, but they approach them with a cautious and strategic mindset. These marketplaces can be great entry points for building experience, finding clients, and developing a portfolio, but they also require vigilance because of the potential for scams and low-quality offers.
A few key points I often share with clients:
Scams exist everywhere online β even on big, reputable platforms. The difference is that experienced freelancers learn how to spot and avoid them quickly.
Success on these sites often requires patience β it can take time to build a profile, gather reviews, and establish credibility.
Diversification is smart β donβt rely solely on one platform. Many freelancers eventually branch out to direct client relationships, LinkedIn outreach, and niche job boards.
Skill-building is critical β like the representatives you spoke to mentioned, taking courses (Coursera, Udemy, etc.) is a great way to position yourself for higher-value opportunities.
So yes β U.S. and Canadian freelancers do use these platforms βnormally and easilyβ once theyβve learned the ropes, but they also tend to combine them with other networking and marketing efforts to maximize results and minimize risk.
β
How to Spot Scams on Freelance Platforms:
Too-good-to-be-true offers β Extremely high pay for very little work is a red flag.
Requests to move off-platform early β Legitimate clients will stick to the siteβs messaging and payment system until trust is built.
Upfront payment requests (from you) β If they ask you to pay for βtraining,β βsoftware,β or βregistrationβ before work starts, itβs almost always a scam.
Poor communication or vague job descriptions β Real clients will be specific about what they need.
Suspicious payment methods β Always use the platformβs payment system; never accept checks, wire transfers, or gift cards.
Pressure to act immediately β Scammers push urgency so you wonβt think things through.
π How to Succeed on These Platforms:
Start with small, quick projects β Build your profile, collect reviews, and prove your reliability.
Specialize in a niche β Youβll stand out more if you focus on one service or industry at first.
Optimize your profile β Use a professional photo, detailed bio, and keyword-rich description of your skills.
Submit tailored proposals β Address each clientβs needs directly instead of using a copy-paste pitch.
Deliver early and over-deliver β Positive reviews are your best marketing tool on these platforms.
Track your progress β Keep notes on what types of projects and pitches get the best results.
Gradually raise your rates β As your reputation grows, so should your fees.
Now, whatβs one bold move you can take this week? π Wanna chat how I can help? www.calendly.com/mjwcareers
π°PS β I want you to know that referrals from satisfied clients are the lifeblood of my business, so I greatly appreciate anyone you send my way. As a bonus, for any referrals you send that purchase services from me, I will send you $25 for each! Thanks again for your continued support!
π° PPS β Also please subscribe to our monthly Jobstickers newsletter (https://mjwcareers.com/newsletter-signup), Spotify Podcast (https://open.spotify.com/show/4BdzyZsOtgbEtNRTRgbTLi) and Facebook Live group (https://www.facebook.com/groups/455474262138280) to stay up to date on job hunting industry trends, resume and social media profile and networking techniques, recruiter insights, promotions, discounts, and freebies.
β PPPS β follow the hashtags #Jobstickers, #ThePragmaticResume & #UnUnEmployed on LinkedIn for other daily insights that can help you in your career or job search!
π» PPPPS β Thank you for reading! Please visit www.jobstickers.com to keep up with all of MJW Careersβ content, and visit www.mjwcareers.com or email warz65@gmail.com (or call 855-YES-EMPLOYEES) to learn more about our resume writing, interview training, career coaching, or outplacement services and solutions.

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