Resume Summary = UVP/USP > Objectives

๐™Ž๐™ ๐™ž๐™ก๐™ก๐™จ ๐™ช๐™ฃ๐™ฅ๐™ค๐™ก๐™ž๐™จ๐™๐™š๐™™, ๐™ง๐™š๐™จ๐™ช๐™ข๐™š ๐™ฉ๐™–๐™ง๐™ฃ๐™ž๐™จ๐™๐™š๐™™? ๐™’๐™š’๐™ก๐™ก ๐™ข๐™–๐™ ๐™š ๐™ฎ๐™ค๐™ช ๐™จ๐™๐™ž๐™ฃ๐™š, ๐™ก๐™š๐™–๐™ซ๐™ž๐™ฃ๐™œ ๐™ค๐™ฉ๐™๐™š๐™ง๐™จ ๐™–๐™จ๐™ฉ๐™ค๐™ฃ๐™ž๐™จ๐™๐™š๐™™!

Build your personal brand starting with a punchy branding statement on your resume. Skip the traditional objective or summary – focus on showcasing your unique value/sales proposition (UVP/USP). This statement lays the groundwork for your brand across platforms like LinkedIn and blogs. Use this formula by experts David Andrusia and Rick Haskins: Skills + Personality/Passion + Market Needs = Branding Statement. Add supporting stories to make it stronger. Control your narrative, shaping how decision-makers perceive you. Leverage this during negotiations to up your pay. Craft your USP paragraph by listing your standout skills and expertise. Tell short stories demonstrating your impact. Show why you’re worth every penny.

First, list your standout skills and expertise. Then, craft short stories showcasing your impact. Highlight moments where your expertise made a real difference, proving your value as an Subject Matter Expert (SME). What sets you apart? Why should someone invest in you? Define your value proposition clearly. What makes your work worth it? Nail your elevator pitch. Once polished, confidently pitch your UVP/USP.

With that worth youโ€™ve presented accordingly, effectively and accurately, you can leverage it during negotiations to possibly increase your pay rate. Remember, this isnโ€™t a history test with right or wrong answers. YOU decide what the hiring managers will read. Again, YOU control the narrative. Why rely on a stranger to do so? You know yourself and your skills better!

Some starter ideas:

1. Dive into a juicy tale that reveals how you’ve nailed the art of understanding your audience’s quirks, whether they’re bosses or clients.

2. Spin a yarn that showcases why you’re the secret sauce for meeting your audience’s needs like no one else can.

3. Cook up a story bubbling over with your sheer excitement for your field – we’re talking fireworks-level passion here!

4. Paint a picture of your perspective with stories that’ll make skeptics nod along, seeing things your way.

5. Let’s spill the tea on how past audiences have practically worshiped the ground you walk on, showering you with trust, respect, and enough credibility to fill a treasure chest.

6. Share the behind-the-scenes tales of the superhero squad backing your missions – alliances and partnerships that make Batman and Robin look like amateurs.

7. Time to dish on those life-altering moments that gave your principles and beliefs a makeover. We’re talking glow-up central!

8. Let’s connect the dots between the recurring themes in your life and career – are you secretly living in a rom-com or an action-packed thriller?

9. Write your name in the history books with stories that weave your journey into the fabric of your field’s legacy.

10. Show us how you’ve been the magic ingredient that’s turned colleagues and organizations into success stories.

11. Pull back the curtain on the backstage antics where you’ve been the unsung hero, making everyone else shine.

12. Share the genesis story of that million-dollar idea you hatched in the shower – or was it during a midnight snack run?

13. Let’s spill the beans on how you’ve become the go-to guru for anyone needing a sprinkle of your special expertise.

14. Show off your glow-up with tales of how your work has gone from ‘meh’ to ‘wow’ over the years.

15. Cue the confetti! It’s time to share stories of the awards, honors, and shout-outs that prove you’re the real MVP.

16. Keep the party going with stories of your never-ending quest for knowledge and growth – think of it as your own personal hero’s journey.

17. Show us your heart of gold with stories of the volunteer work or philanthropic adventures that make you feel warm and fuzzy inside.

18. Take us on a journey to the roots of your ethics and values – was it grandma’s wisdom or a childhood prank gone wrong that set you on the right path?

Old summaries summarizing you for the past 20 years are boring. These resumes are sales sheets nowadays. Sell yourself the right way! Need help, hit me up?!

Also, here’s a photo of Billy Crystal and me on the set of Parental Guidance. It was literally day 1 of the shoot and I got to witness the hairstylist pluck individual hairs out of Billy’s head prior to the opening shot because the suits in LA were concerned with how much gray was being shown to the audience. Talk about controlling the perception, LOL. Gotta love Hollywood!

Chime in over here, drop some chatter.

Check out my 1,000+ client testimonials and recommendations on Facebook, Google, and LinkedIn right over here!

๐Ÿ…ข๐Ÿ…ค๐Ÿ…’๐Ÿ…’๐Ÿ…”๐Ÿ…ข๐Ÿ…ข

๐Ÿ’ฐPS โ€“ I want you to know that referrals from satisfied clients are the lifeblood of my business, so I greatly appreciate anyone you send my way. As a bonus, for any referrals you send that purchase services from me, I will send you $25 for each! Thanks again for your continued support!

๐Ÿ“ฐ PPS โ€“ Also please subscribe to our monthly Jobstickers newsletter (https://mjwcareers.com/newsletter-signup), Spotify Podcast (https://open.spotify.com/show/4BdzyZsOtgbEtNRTRgbTLi) and Facebook Live group (https://www.facebook.com/groups/455474262138280) to stay up to date on job hunting industry trends, resume and social media profile and networking techniques, recruiter insights, promotions, discounts, and freebies.

โœ… PPPS โ€“ follow the hashtags #Jobstickers, #ThePragmaticResume & #UnUnEmployed on LinkedIn for other daily insights that can help you in your career or job search!

๐Ÿ’ป PPPPS โ€“ Thank you for reading! Please visit www.jobstickers.com to keep up with all of MJW Careersโ€™ content, and visit www.mjwcareers.com or email warz65@gmail.com (or call 855-YES-EMPLOYEES) to learn more about our resume writing, interview training, career coaching, or outplacement services and solutions.

Leave A Comment

You must be logged in to post a comment.