Your LinkedIn Blueprint: How to Create Winning Opportunities for Branding, Networking, and Professional Growth

LinkedIn has become an indispensable platform for HR professionals who want to build strong talent pipelines, engage with candidates, and elevate their employer brands. But with so many features and tools available, it can be challenging to know where to start. In this presentation, we’ll show you how to create a winning strategy for branding, networking, and professional growth on LinkedIn. Whether you’re just starting out on LinkedIn or looking to take your skills to the next level, this session will provide you with the insights and tools you need to succeed. With your LinkedIn blueprint in hand, you’ll be well on your way to unlocking the full potential of this powerful platform for HR professionals.

Participants will learn:

  1. Understanding the importance of branding on LinkedIn: Your LinkedIn profile is a representation of your personal brand, and a well-crafted profile can help you stand out from the crowd and attract the right opportunities.
  2. Building a strong network on LinkedIn: Networking is a key aspect of professional growth, and LinkedIn provides a unique opportunity to connect with others in your field and expand your reach.
  3. Engaging with anyone, from decision-makers to candidates, on LinkedIn: LinkedIn is a powerful tool for sourcing and engaging with potential candidates or potential business partnerships, and HR professionals can leverage the platform to build strong relationships with top talent.
  4. Creating a plan for success: With a clear understanding of the power of LinkedIn for branding, networking, and professional growth, HR professionals can create a roadmap for success that includes optimizing their profiles, building a strong network, engaging with candidates, and measuring their impact through analytics.

After this session, participants will leave with tactics to incorporate into their LinkedIn profiles to help optimize the profile, boost network reach, expand visibility, and increase opportunity for professional succession and personal improvement. By following this blueprint, they can unlock the full potential of this powerful platform and drive real results for their organizations.

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Corporate Improv Icebreakers: How to Create Winning Opportunities for Branding, Networking, and Professional Growth

I also own and operate the Wilmington Improv, a company solely focused on providing organizations with hourly, half-, and full-day business improvisation, icebreaker, and team-building training, as well as support for corporate retreats.

What Do We Provide?

The Wilmington Improv provides corporate training seminars with the goal to help executives and employees improve public speaking abilities, gain motivation and confidence, and garner proper presentation skills utilizing various improvisation methods.

Our seminar will include topics on:

  • Sales Training
  • Innovation
  • Ethics
  • Presentation Skills
  • Compliance
  • Teamwork Building
  • Leadership Presence

How Does It Work?

The programs are designed to be interactive and participatory and based on improvisation principles such as affirming and building ideas, taking care of your scene partner, listening skills, working well within an ensemble and the ability to think on your feet.

We can provide one-day or two-day team building, communication and engagement seminars, dependent on the amount of employees in attendance.

We also attend employee retreats, and provide icebreakers for corporate events!

Pricing starts at $250 for a basic 1-hour session with up to 10 participants, and varies depending on class size and length.

Clients include:


Download information about the Wilmington Improv solutions or visit the website here.

Program Benefits

Here are some of the skills an improvisation workshop can help hone.


The most important skill needed in improv is listening. To build a scene or narrative with someone, you have to listen to the “offers,” or building blocks, fellow participants (called “players”) are giving you and incorporate those elements into your response, no matter how surreal or incongruous they might seem. Someone who is not listening, or trying to deliver their own jokes, cuts off the scene.

Translated into a business context, listening skills are vital to a business-partnering approach. Only by listening can you understand the other person’s goals and objectives, and from there help them make decisions and warn them of any pitfalls.

Just like in an improv sketch, the more we can link what we say to what others say, the better. In a business context, this approach helps persuade, influence, and build rapport.


You can immediately see its potential as a development tool and afterwards, even use some of these brand new improv skills every day in your professional life. Participating in an improv workshop with colleagues helps you read and understand their responses to situations. Nonverbal clues such as posture, facial expressions, and the amount of eye contact can speak volumes. If you are going down a line in a sketch that the rest of the group isn’t ready for, or receptive to, you’ll see that in their body language.

The “one-sentence story” exercise provides similar clues. Each participant contributes a single sentence in turn, with the aim of building a coherent narrative. The story gets pretty crazy, and you can see the next person in line struggling to think of what their sentence is going to be.

This experience helps in meetings later on. You may see other participants’ discomfort with the direction of the conversation and make suggestions as to where to take it next. Participants in a meeting may be from several different parts of your organization. If, as a team, you have practiced some improv, you have a better ability to read that individual. It’s just a more effective way to collaborate if you understand what the other person is thinking.


A lot of professionals get to a certain position where they need to deliver information, tell stories, engage with people, and use their technical knowledge to convince them “this is what we should do.”

Being comfortable speaking in public, quick on your feet, all those drills that you do in improv can help all of them build up soft skills.

Improv helps build those skills, as well as ease with situations you’re not prepared for — whether an impromptu conversation in the corridor or water cooler, or an unexpected question after a presentation. Practice helps you be in the right state to cope with the unexpected and come across as credible, rather than panic-stricken.

It also helps explore questions such as, “How do we bring perspective together with other departments’ goals and objectives?” and “How do we make business a “˜yes, and’ function?”

‘YES, AND … ‘

The most valuable benefit of the improv mindset for business is the principle of “yes, and … “. In an improv scene, you accept the idea, or “offer” made to you by your counterpart, which might be: “Let’s go to the beach.” And you add to it by saying, “Yes, and we can bring my new pet unicorn. He’d love to see the sea.” The important thing is that you accept the proposal and then contribute another element to help flesh out the idea and move the story on.

If you’re having a conversation with a client and they ask you to do something impossible and they want you to do it by Tuesday, the best option is to start your response with a “yes, and.” Say, “Yes, and perhaps we can review the scope of that request to make sure we can bring it in on time.” Saying, “No, that’s not something we can do,” shuts down the conversation. ˜Yes, and’ keeps building on it.


A workshop can also serve as a team-building activity. Improv is about collaboration, rather than competition. You look good by making others look good. Everyone, regardless of their status back in the office, contributes suggestions and ideas and finds it rewarding to see them taken up. Teams gain a sense of pride from developing a narrative together. While there is no pressure to be funny, it often turns out that way, and laughter is unifying. Teams often haven’t had much opportunity to laugh together before.

Improv also promotes creative thinking and helps silence participants’ inner critics. Improv games and techniques help companies find solutions to challenges they are facing. In improv, bad ideas are just bridges to good ideas. No ideas lead to nothing.


Business schools, such as Ashridge Executive Education and Cass Business School in the UK, and Duke University and Stanford University in the US, are including improv on their curriculum to help future leaders cope with a rapidly changing environment.

Some describe improv as the 21st century technology because it enables one to be flexible and adaptable, to spot opportunities, and to let go of what isn’t working.

To become a good improviser, you need to let go of the fear of being seen as mad, bad, or wrong. This idea of, “What will people think of me if I say X” is a big block for people in business. But some of the ideas that have seemed mad or wrong are the ones that change the world.

Listening, exploring ideas and giving them a chance, and accepting offers from people around you all help people deal with uncertainty and ambiguity.

Businesses need budgets, deadlines, and a strategy, but there’s got to be some flexibility within that so you can take up any opportunities that arise. You need to make a plan but hold it lightly. In improv you might have a set idea of where the story should go, but then you have to discard most of that as soon as you hear what the person before you has to say. You hold the idea lightly and don’t feel defeated because what you thought was a [scene in a] book shop has suddenly turned into a tailor’s, because actually there’s something interesting about the tailor’s scenario.

“I thought this meeting was about cuts, and it turns out we are going to talk about investments.” The improviser is not panic-stricken because he or she knows that the best thing to do is be with the other person, physically and emotionally. What is he or she saying to me? How can we look for a win-win? And the more we can link what we say to what they say, the better.

The Ashridge class focuses on “saying yes to the mess”. Too often in a conversation about strategy or creativity, people feel they have to pick one idea to run with, and decide too early. When you start an improv scene, many elements are in play. It’s a little unfocused. In either context, the focus eventually gets defined, but that period of exploration or experimentation is vital; it lets you know what you eventually decide on is solid.

Ashridge lecturers also talk about a leader being in charge, not in control. Too often people think the leader should know everything and tell everyone what to do. But a really great leader, who is looking to the future and being innovative, knows that sometimes their job is to ask the right questions: providing staff with minimal structure and maximum autonomy.

Games and exercises you might try in an improv workshop

Let’s generate some excitement

  1. Alphabet game: Two people are given a couple of elements with which to build a scene — for example, the nature of their relationship to each other and a reason they might have an argument. They are then invited to have that conversation — each sentence has to start with the subsequent letter in the alphabet.
  2. One-sentence story: Standing in a circle, the group aims to build a scene around a given stimulus — a famous person and an object or destination, for instance. Participants take turns building the narrative, each adding one sentence at a time.
  3. Last word spoken: Two people have a conversation and person B has to start a sentence with the last word person A said, and vice versa. This exercise proves particularly popular with participants. It teaches you that you have to listen to the entire dialogue because maybe the last words that are spoken [in a workplace conversation] are the most important, and it’s easy to miss something critical.
  4. All of these exercises require participants to be focused, in the moment, and agile enough to respond to what their counterpart just said, even if they were expecting something completely different.

Reasons to embrace improv:

  1. In a scene, you can become whatever character you want — a pirate, an astronaut, a ballerina. There are no restrictions. You need no previous knowledge or experience to participate, just your imagination.
  2. For those with an exacting profession, a few hours in an environment where the first thing that pops into your head is the right answer can prove cathartic and refreshing.

Download information about the Wilmington Improv solutions or visit the website here.