𝗜𝗡𝗧. 𝗦𝘁𝗮𝗿𝗯𝘂𝗰𝗸’𝘀 𝗛𝗲𝗮𝗱𝗾𝘂𝗮𝗿𝘁𝗲𝗿𝘀 – 𝗛𝗼𝘄𝗮𝗿𝗱 𝗦𝗰𝗵𝘂𝗹𝘁𝘇’𝘀 𝗢𝗳𝗳𝗶𝗰𝗲 – 𝗗𝗮𝘆 – 𝗦𝗲𝗮𝘁𝘁𝗹𝗲, 𝗪𝗔 (𝗠𝗮𝗿𝗰𝗵 𝟮𝟲𝘁𝗵, 𝟮𝟬𝟬𝟴)

𝗜𝗡𝗧. 𝗦𝘁𝗮𝗿𝗯𝘂𝗰𝗸’𝘀 𝗛𝗲𝗮𝗱𝗾𝘂𝗮𝗿𝘁𝗲𝗿𝘀 – 𝗛𝗼𝘄𝗮𝗿𝗱 𝗦𝗰𝗵𝘂𝗹𝘁𝘇’𝘀 𝗢𝗳𝗳𝗶𝗰𝗲 – 𝗗𝗮𝘆 – 𝗦𝗲𝗮𝘁𝘁𝗹𝗲, 𝗪𝗔 (𝗠𝗮𝗿𝗰𝗵 𝟮𝟲𝘁𝗵, 𝟮𝟬𝟬𝟴)

The HEAD OF TRAINING & DEVELOPMENT rushes into HOWARD SCHULTZ’s office.

HEAD – “Mr. Schultz, sir, once again, I am so glad you’re back and all, but are you still sure you want to close all 7,000 branches today at 5:30 PM for 3 and a half hours?”

SCHULTZ – “Yes, you heard me yesterday.”

HEAD – “But sir, that could cost us millions, along with the fact that those customers will be disrupted from their daily routines, who will have to move to rival coffee shops. Currently, we’re servicing 50 million Americans a week! It could turn bad.”

SCHULTZ – “Of course, but we have to train our workforce. 135,000 staff members need to be aligned with our values and processes so we’re consistent.”

HEAD – “OK sir, but–”

SCHULTZ – “No “B” words. We’re aligning our operations with customer demands for the future, through social media.”

HEAD – “Social media, my kid’s on that, that’s not for a professional company like ourselves.”

SCHULTZ – “You’ll see.”

👉 This is how you think as a disrupter.

👉 This is how you build a brand for the long-run.

👉 This is how you reinvent the way Americans drink coffee.

☕ Schultz knew that by investing in training and social media, he could continue to grow and never remain stagnant.

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