Brand: You. Creating and Self-Marketing Yourself to Find a Job During Tough Times A career brand is an image that portrays you as an expert in your field, attracts your ideal employer, and reveals how you can help their business. How can you promote your career brand effectively, to stand out among increasing competition in the workforce? Self-marketing! Before you begin self-marketing, you need to understand: 1. What you are going to market about yourself2.