𝗘𝗫𝗧. 𝗡𝗲𝘄 𝗕𝗲𝗱𝗳𝗼𝗿𝗱 𝗖𝗼𝘂𝗻𝘁𝗿𝘆 𝗖𝗹𝘂𝗯 – 𝗡𝗼𝗿𝘁𝗵 𝗗𝗮𝗿𝘁𝗺𝗼𝘂𝘁𝗵, 𝗠𝗔 – 𝗗𝗮𝘆 (𝟭𝟵𝟯𝟬)

𝗘𝗫𝗧. 𝗡𝗲𝘄 𝗕𝗲𝗱𝗳𝗼𝗿𝗱 𝗖𝗼𝘂𝗻𝘁𝗿𝘆 𝗖𝗹𝘂𝗯 – 𝗡𝗼𝗿𝘁𝗵 𝗗𝗮𝗿𝘁𝗺𝗼𝘂𝘁𝗵, 𝗠𝗔 – 𝗗𝗮𝘆 (𝟭𝟵𝟯𝟬)

PHIL YOUNG, owner of Acushnet, a precision molded rubber and golf ball manufacturer, lines up a putt. He’s playing against the HEAD OF X-RAYS for a local hospital. He misses.

X-RAY HEAD – “Jolly good try, chap. That shall cost you 2 dollars.”

YOUNG – “Darnit! It’s the ball’s fault! Let’s take the ball to your hospital x-ray machines, give a look-see.”

X-RAY – “Sure!”

𝗜𝗡𝗧. 𝗟𝗼𝗰𝗮𝗹 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹 – 𝗫-𝗥𝗮𝘆 𝗥𝗼𝗼𝗺 – 𝗛𝗼𝘂𝗿 𝗟𝗮𝘁𝗲𝗿

X-Ray Head places the ball in the x-ray machine.

YOUNG – “Aha! See, the core was, in fact, off-center.”

X-RAY – “You’re right!”

YOUNG – “I shall create a ball that’s flawless. I shall call it, Titleist.”

Young and a fellow MIT graduate, rubber specialist, and avid golfer, Fred Bommer, set out to develop the highest quality and best-performing golf ball in the world; one that would be uniform and consistent in quality, ball after ball. It took 3 years and is now golf’s design and process technology leader, 9 decades later.

👉 This is how you think as a disrupter.

👉 This is how you build a brand for the long run.

👉 This is how you reinvent the way golf is played.

⛳ Young knew that by inventing something he could use, others would use it too.

Are you feeling stagnant in your career? Have you hit a ceiling?