Your Career Story is Your Personal Brand. Own It.

𝘾𝙖𝙣 𝙮𝙤𝙪 𝙧𝙚𝙖𝙡𝙡𝙮 𝙥𝙞𝙫𝙤𝙩 𝙞𝙣𝙩𝙤 𝙖 𝙣𝙚𝙬 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪𝙧 𝙘𝙪𝙧𝙧𝙚𝙣𝙩 𝙗𝙖𝙘𝙠𝙜𝙧𝙤𝙪𝙣𝙙? 𝘿𝙤 𝙮𝙤𝙪 𝙠𝙣𝙤𝙬 𝙝𝙤𝙬 𝙩𝙤 𝙘𝙤𝙣𝙣𝙚𝙘𝙩 𝙮𝙤𝙪𝙧 𝙩𝙧𝙖𝙣𝙨𝙛𝙚𝙧𝙖𝙗𝙡𝙚 𝙨𝙠𝙞𝙡𝙡𝙨 𝙙𝙤𝙩𝙨 𝙩𝙤 𝙩𝙝𝙖𝙩 𝙣𝙚𝙬 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙩𝙧𝙮𝙞𝙣𝙜 𝙩𝙤 𝙗𝙚𝙘𝙤𝙢𝙚? 𝙃𝙖𝙫𝙞𝙣𝙜 𝙖 𝙝𝙖𝙧𝙙 𝙩𝙞𝙢𝙚 𝙛𝙞𝙜𝙪𝙧𝙞𝙣𝙜 𝙤𝙪𝙩 𝙬𝙝𝙖𝙩 𝙖𝙣𝙙 𝙬𝙝𝙚𝙧𝙚 𝙩𝙤 𝙡𝙚𝙖𝙧𝙣 𝙩𝙝𝙚𝙨𝙚 𝙣𝙚𝙬 𝙨𝙠𝙞𝙡𝙡𝙨?

Doesn’t coaching feel like a logical next step?

Your career story is your personal brand. Own it.

📌 In today’s digital job market, your online presence isn’t optional—it’s expected. Employers and recruiters don’t just glance at your resume—they Google you. And when they do, what story do they find?

Career branding expert Katharine Hansen emphasizes that your personal brand is your story, and it’s your job to ensure it’s clear, consistent, and visible online.

🔎 Recruiters are trained to dig into your digital footprint. They gauge your credibility based on:

Your “Googlability” (how often you show up in search results)

The tone and content of your online presence

The authenticity and consistency of your message

⚠️ One exec got skipped because they didn’t show up online. Another got skipped because their views clashed with the recruiter’s. Either way: their story wasn’t working for them.

✅ So how do you build a compelling and positive online presence?

Tell your story. Everywhere. Start by identifying your core narrative and weave it into your LinkedIn profile, resume and cover letter, online or print portfolio, blog or personal website, networking bios and speaking engagements, and contributions to media or professional organizations.

🌐 Platforms That Help You Tell It: LinkedIn, Jobster, ZoomInfo, Xing, Jigsaw, Ryze, Ecademy

💡 Blogs: Showcase your expertise, voice, and values. Even 1,000 readers a day means 1,000 potential leads.

Recruiters want real people—not robots. They’re drawn to candidates who show authenticity, passion, and fit. Branding through storytelling makes you memorable.

🎯 Need help developing your theme? Start with your wins.

What did you do that made a difference? And what type of difference was it?

Here are some powerful themes to consider:
• The revenue-enhancer
• The cost-saver
• The brilliant strategist
• The inspiring leader
• The consistent performer
• The turnaround expert
• The efficiency optimizer
• The team builder
• The trusted fixer
• The innovation driver
• The relationship cultivator
• The growth hacker
• The client champion
• The process streamliner
• The behind-the-scenes MVP

🔁 Let your brand support your story, and your story support your brand.

Become the go-to expert in your field within 6 months—even if no one knows your name today. Let’s chat 👉 www.calendly.com/mjwcareers

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